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Daimler and BYD name new brand Denza

Mercedes-Benz sources in Germany have confirmed Chinese media reports suggesting that parent company Daimler and Chinese carmaker BYD's new joint venture brand will be called Denza. Created as a Chinese-market-only brand, Denza is planned to support a range of "affordable" electric-powered vehicles, the first of which is set to be unveiled at the Beijing motor show next month. Based on the underpinnings of the first-generation Mercedes-Benz B-class--a car originally designed to accept batteries within its flat floor structure--the first Denza model was developed in China by a team of engineers from both Daimler and BYD Auto.

Hyundai future products: New entries seek upscale niches

Hyundai will continue to enter new product segments, including upscale niches, while keeping lower-priced models fresh over the next three years. The Veloster sporty coupe will join the lineup this fall, and a turbocharged version comes next summer. A redesigned Azera sedan debuts in the final weeks of this year, and a two-door Elantra will go on sale next spring.

Chrysler Shakes Up Design Leadership

A recent shuffle of Chrysler Group's design team could be just what the company needs to effect a quick turnaround after bankruptcy, industry analysts say. The automaker has promoted three men from within to head design for its Chrysler, Dodge and Jeep brands. These freshly created positions - part of a broader restructuring effort - will report to Ralph Gilles, senior vice president of product design.