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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

McLaren P1 (2013) CAR's race-speed Goodwood ride

The McLaren P1 leaves the startline like a shard of shrapnel riding the percussion wave of an explosion. It needs high-definition slow-mo to describe it, like those films of a bullet shattering an apple, or the slow-motion shots of an F1 car skipping over a kerb, front wing flexing, tyres deflecting, all that physics captured in beautiful, drowsy detail. In my mind, when I re-live the first moments of my ride up the Goodwood hillclimb in McLaren’s new hypercar, I see the release of energy in the same 1500-frames-per-second style.

Mercedes E63 AMG (2009) first pictures

By Ben Pulman First Official Pictures 31 March 2009 17:54 No, this is not an April Fool’s bad joke – this really is a 6.2-litre V8 super saloon packing 518bhp launched amid the credit crunch. Welcome to the Mercedes E63 AMG. Right, with 518bhp and 465lb ft, enough to match up with the XFR’s 503bhp and 461lb ft.