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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Audi A1 S-Line Revealed

The Audi A1 S-Line - the Sporty A1 S-Line package gets revealed Having had a little moan earlier that the Audi A1 overshadowed the debut of the RS5, we have to confess that we are finding the A1 a tempting ‘Only Premium Car in its Class‘, mini-bashing Audi. We’re more than a little impressed with the A1 e-tron but the A1 range as a whole does look like it will offer the best competition yet to the market-dominating MINI. Audi has already said that it intends offering a range as complete and customisable as the MINI, which will start at the bog-standard A1 and run the gamut through the electric A1 e-tron up through to the performance oriented Audi S1 (which Audi has already confirmed).

Nissan partners with GE on electric infrastructure

Nissan signed an agreement on Sept. 30 with General Electric to speed up the production of charging stations and to accelerate other projects to ease the transition to electric cars. The focus now is research and development.