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BMW M5 hits the beach at Pendine Sands (video)

BMW M5 playing on Pendine Sands BMW has taken the new M5 to Pendine Sands in Wales to kick up some sand and promote the 2012 London Olympics. Regular Top Gear watchers will be all too aware that Pendine Sands in Wales offers some spectacular driving prospects. Or at least it does if you have a couple of willing chaps with spades and a Range Rover ready to dig you out when you inevitably get stuck.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Jaguar XKR Goodwood Special (2009): first photos

By Tim Pollard First Official Pictures 01 July 2009 09:22 CAR was hanging out at Jaguar yesterday when we spotted this: the new XKR Goodwood Special – an XKR turned up to 11 to wow the crowds at this weekend's Festival of Speed.Editor Phil McNamara was on hand to soak up the one-off XKR, which points to a harder, faster XKR. Power rises to 523bhp from the standard XKR's 503bhp and torque swells to an earth-rippling 516lb ft.The new Jaguar XKR Goodwood Special: the lowdownWe were at the Whitley design centre on an, ahem, top-secret feature for a future issue of CAR Magazine, when design director Ian Callum and chief engineering type Mike Cross arrived unannounced in the XKR Goodwood Special. Over to you, Mike: 'The regular XKR has a torque limiter to conserve the gearbox's life,' he explained.