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Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

General Motors to keep green car technology in house

For the first time in its 100-year history, General Motors plans to design, develop and manufacture electric motors for its growing array of gasoline-electric hybrids and electric vehicles. The electric motors used in GM's current lineup of hybrids are made to GM specifications by outside vendors. GM wants to bring the design and manufacturing in-house to save money and to apply its own technology to boost performance, lower weight and reduce power consumption, said Larry Nitz, GM's chief hybrid powertrain engineer.

Porsche shows Cayenne can do off-road – just like the new Range Rover Sport

Porsche shows the new Cayenne S Diesel can do off-road The Porsche Cayenne has come in for some stick since it first arrived a decade ago as the first SUV from Porsche. The world declared the Cayenne too ugly to look at – well, that was the opinion of a certain Mr Clarkson – but anyone who’s lived with a Cayenne will know just how focused it is; it feels like a high-riding M5 to drive and, despite the misconception that sporty SUVs don’t do off-road, it’s remarkably capable when the going gets tough. We’re sure it’s just a coincidence that the 2013 Porsche Performance Drive – from Chisinau to Bratislava – is taking place just after the new Range Rover Sport arrived as a truly capable sporty SUV – with its Land Rover off-road credentials still intact – but the event has given Porsche the chance to show the new Cayenne S Diesel can also do off-road with aplomb.