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Here are the automobile ads of the year

The One Club made its way back to the 2014 Detroit auto show, naming the top automotive ads across five different categories: online video, broadcast television commercials, interactive, experiential, and print/outdoor. The top ads were presented Tuesday. Let's take a look at those that came out on top.

Peugeot 3008 HYbrid4 first of string of new Peugeot hybrids

Peugeot will launch the new 3008 HYbrid4 crossover in autumn 2011 as the world's first diesel-electric hybrid car - and it's the first in a string of hybrid cars coming from Peugeot and Citroen. The 3008 HYbrid4 will be followed by a brace of 508 hybrids in spring 2011, and engineers have told CAR that any car on the mid-sized PF2 and full-sized PF3 platforms can use the same innovative electric 4wd architecture.  Although pricey at £26,995, Peugeot expects to sell 10,000 of the 3008 HYbrid4 in its first full year and the parent group PSA Peugeot Citroen is targeting 100,000 annual sales of hybrids as soon as 2015. Peugeot 3008 HYbrid4: the lowdown Peugeot has picked its mid-market crossover the 3008 to premiere its first hybrid engine.

JLR announces £16.3m Evoque_e research project

Jaguar Land Rover has announced it will invest £16.3 million into an ‘Advanced Powertrain Research Project’ – which could lead to an electric Evoque_e version of its small SUV. Jaguar Land Rover will work in conjunction with British technology company and race car manufacturer Zytek Automotive to develop new hybrid and battery-electric vehicle technology. On Bing: see pictures of the Range Rover Evoque Find out how much a used Range Rover Evoque costs on Auto Trader Although the collaborative research project has been named ‘Evoque_e’, neither organisation has yet confirmed if an alternatively-fuelled Evoque off-roader is in the pipeline.