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2012 Autoweek Automotive Design Forum

The 2012 – and 19th annual – Autoweek Automotive Design Forum on Thursday 12 January was held at the College for Creative Studies' A. Alfred Taubman Center for Design Education in Detroit. The event takes place each year during the North American International Auto Show, when designers from around the automotive world converge on the Midwestern city to showcase their work, benchmark the offerings of competitors, and reacquaint themselves with former classmates and coworkers in the industry.

Jaguar XF Sportbrake: It’s Dynamic

Jaguar has released a new video of the XF Sportbrake highlighting its dynamic abilities as the Sportbrake nears Jaguar showrooms. Jaguar has learnt that a drip feed – within reason – of cars to come is a good way to keep interest piqued, and with the XF Sportbrake getting close to availability in Jaguar showrooms we get a new video highlighting its dynamic abilities. The XF Estate is a car Jaguar should have had from the start of the XF’s life (despite the lack of a 4WD XF at the time), but they’re working hard to make sure the Sportbrake gets market share at the end of the current XF’s life.

Driven: Jaguar XF

It is possibly harder to design a Jaguar than any other premium car brand. The essence of the firm's highly regarded design language is over 40 years old with the shadow of the 1961 E-type and 1968 XJ6 - and even the 1955 Mk1/1959 Mk2 - looming large. For decades the design group has taken cues from these old designs and reinterpreted them to appease the traditionalist Jaguar customer, but in doing so they have reinforced the 'old-man' image of Jaguar and pushed many customers to Audi, BMW and Mercedes-Benz.