1957 Chevy 283 Engine on 2040-parts.com

Infiniti Etherea Concept at Geneva

Infiniti Etherea - Infiniti's Compact Concept for Geneva Last week we had one of Infiniti’s Rolf Harris doodles come in to tease an entry-level Infiniti Concept scheduled to make an appearance at Geneva. This week, with two weeks to go until the press days at the Geneva Motor Show, that Infiniti Concept gets a name and we also get a photo to put to the name – The Infiniti Etherea. Etherea seems a bit pretensious for an entry-level Infiniti, but it’s not a name that will make it through to the production car it spawns.

Rolls-Royce gets Personal at 2010 Paris show

Cars like the Fiat 500 and Mini may be available with pick ’n mix customisation options, but those are mere bolt-on Mr Potatohead additions compared to the kaleidoscopic wizardry available to Roller owners. Showcasing its ‘personalization programme’ (personalization with a ‘z’ for the Americans, programme with an ‘mme’ for us stick-in-the-muds) at the 2010 Paris motor show, Rolls-Royce has served up five bespoke examples of its current range. Heavens, no.

Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.