1961-1962 Chevrolet Corvette Rear Bumpers on 2040-parts.com

How Chevrolet plans to double sales in Europe

Chevrolet is planning to double European sales inside five years - and the new Orlando MPV and ground-breaking Chevrolet Volt are just two examples of how GM's budget brand plans to reach new customers. We often hear how up-and-coming brands hope to perform sales miracles, and the harsh truth is there's not the space for all of them to be proved right. But there is enough momentum behind Chevrolet to pay attention to this particular claim.

New Porsche Macan teased on new Porsche microsite

New Porsche Macan teased on new Porsche microsite What started out being called the Porsche Cajun turned in to the Porsche Macan, and the Macan will debut officially at the Los Angeles Auto Show at the end of November. But ahead of that debut – and, it would seem, a reveal in 41 days time at the first LA press day – Porsche has launched a new microsite for the Macan to tease and inform Porsche fans and potential buyers. What Porsche are at pains to point out is that the Macan isn’t a compact SUV but a five door, five seat Sports Car that just happens to have a raised ride height.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.