1961-1965 Lincoln Continental Radiator Expansion Tank on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

BMW makes 1,000 workers permanent

AROUND 1,000 agency workers at car giant BMW are to be made permanent employees, guaranteeing job security for years. The change, being made in two phases, was warmly welcomed by the Unite union, describing it as a great Christmas present. The announcement covers workers across a number of BMW sites including the Mini plant in Oxford, pressings plant in Swindon and Hams Hall engine site near Birmingham.

Going, going, gone: Ford sells Volvo to Geely

Little more than a year ago, the name Geely would happily slip under the radar of most. Today, the Chinese company completed its purchase of Volvo from Ford. Geely stumped up a $1.3 billion in cash for the Swedish brand and issued a $200m note.