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Lamborghini Aventador: The ‘Soon to be Green’ Supercar

Lamborghini are to introduce a series of ‘Green’ updates for the Aventador including cylinder deactivation and stop-start. Hot on the heels of the news that the Lamborghini Aventador has already sold 1,000 units – in half the time it took for the Murcialago – comes the news that Lamborghini are planning on making the Aventador a much ‘Greener’ supercar. Top of the list of updates planned is cylinder deactivation which will seamlessly deactivate six of the Aventador’s six cylinders under light load, yet immediately offer the full Monty of twelve as soon as your right foot twitches.

Watch a Lamborghini Hurac

Some of us around the AW office mostly refuse to be moved by modern Lamborghinis, clinging to the wacky 'n' weird minimal-production maintenance horrorshows of our youth. The Sesto Elemento was a bright spot. Last year's zany Veneno at least looked interplanetary, though it still didn't capture the Barbarella-cool of the LP400.

Book captures Ford's Farley launching F-bomb at GM

A new book about the Detroit auto industry rebuilding itself is showing that old rivalries are still alive and kicking in the Motor City. In Once Upon a Car by Bill Vlasic, Ford Motor Co.'s marketing chief lobs an F-bomb at General Motors. "We're going to beat on them, and it's going to be fun," the book quotes Jim Farley, Ford's group vice president of global marketing, sales and service, as saying.