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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Subaru XV gets another price cut – down by £2300 across the XV range

The Subaru XV (pictured) gets a price cut of £2,300 across the range Over a year ago, Subaru launched the new XV in the UK with a starting point of £21,995, Which was decent value for an able Crossover/SUV. But by May of 2013, Subaru had decided there was room to play with the XV’s price – or at least on the 1.6 litre petrol version – and they announced a £1300 price drop for the entry-level petrol XV. But now, just six weeks later, Subaru has decided that the weakening Yen has given them more room to manoeuvre on price and have announced they’re cutting prices across the whole XV range by £2300 (which actually means £1,000 off the new price for the 1.6 litre petrol).

Chevrolet Trax: Price from £15,495

The Chevrolet Trax – the Chevrolet version of the Vauxhall and Opel Mokka – will cost from £15,495 in the UK. First cars in July 2013. With a Chevy makeover that adds new front and back ends and Chevrolet badges, the Trax looks a decent urban crossover come SUV effort from Chevrolet and offers an alternative for those who fancy a Mokka but want to stand out from the crowd (and spend less money).