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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.
Toyota ditches Corolla badge
Sun, 30 Jul 2006By Phil McNamara Motor Industry 30 July 2006 12:16 The Corolla brand is going the same way as Oldsmobile, Jif and Marathon – to the knacker's yard. It may be the most venerable nameplate in motoring history, but Toyota is ditching the Corolla badge in western Europe. The latest incarnation of the Japanese family car will be unveiled at the Paris motor show in September 2006, but it won't be wearing the Corolla logo.
Korea to build more Nissan Rogues for U.S. market
Fri, 20 Jul 2012Nissan is turning to Korean automaker Samsung to take the heat off its North American production needs as it struggles to stay a step ahead of U.S. sales forecasts. Nissan is expanding its two big U.S.