1968-72 Chevrolet Chevelle Monte Carlo Rear Trunk Deck Rods Springs on 2040-parts.com

Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

Ford to crank up EcoBoost engine production

Ford Motor Co. plans to offer EcoBoost engines in 11 vehicles in 2012, up from seven in 2011, and triple the production capacity of EcoBoost-equipped vehicles. Ford is betting big on its family of turbocharged EcoBoost engines to drive fuel economy gains without sacrificing performance.

Bob Lutz reportedly to stay on at General Motors

Bob Lutz, General Motors vice chairman and internationally renowned product guru, has reversed his retirement plans and is expected to stay with the remade car company as it charts a new path out of bankruptcy. Multiple media outlets are reporting Lutz, 77, has changed course and will not retire from GM at the end of the year as he had planned. Automotive News, citing anonymous sources, says the veteran industry leader will stay on at the company, possibly in a marketing or communications role--and could have product input.