1968 Chevy Camaro Chevelle Nova Original 327 350 Distributor 1111257 7m1 on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Infiniti to get Audi A3 fighter in product blitz

Nissan plans to introduce a compact, entry-level Infiniti model below the G series to compete against such cars as the Audi A3 and Lexus CT 200h. The car would be part of a global product blitz to build Infiniti's lineup to 10 vehicles from seven by 2017. The car would be based on the Etherea concept shown in March at the Geneva auto show, a person familiar with the plan says.

Nissan Altima recalled over steering and suspension bolt problem

Nissan is recalling 13,919 copies of the Altima sedan from the 2012-2013 model years to fix improperly installed bolts on steering and suspension components. The recall covers Altimas built May 10 through July 26. According to a National Highway Transportation Safety Administration report, power steering-rack bolts and transverse link bolts on the Altima may not have been torqued to proper specification.