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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Lexus LF-Ch hybrid at 2009 Frankfurt motor show

By Tim Pollard First Official Pictures 09 September 2009 23:00 Lexus is eyeing up the premium hatchback market – and this LF-Ch is the first mission statement from the Japanese. Why LF-Ch? The name denotes the latest styling from the L-Finesse design mantra; the 'C' denotes a C-segment mid-sized hatch; and the 'h' means it's a hybrid.

Jaguar XJ Diesel – The Swansong plaudit

The Jaguar XJ 2.7 Diesel has won the 'Greenest Luxury Car' Award And although one of the strengths of Jaguar has been its heritage it has, to a degree, also become its Achilles Heel. The first Jaguar XJs were a triumph when they were launched in 1968, and put Jaguar leaps and bounds ahead of the German competition, in the same way Jaguar had taken the world by storm with the E-Type a few years before. But things started to fall apart for Jaguar in the ’70s with the fiasco that was British Leyland, and by trying to emulate Porsche by making each iteration of the XJ an evolution of the original all they managed to do was cement in the public mindset the failings of the XJ.