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Pagani Huayra

Following on from where the Zonda hypercar left off, is the latest offering from Pagani: the Huayra. An all0new car from the small scale Italian manufacturer, the Huayra does its bit for climate change. By downsizing from the AMG-sourced 7.0-liter V12 to a new 6.0-liter twin-turbo V12, the Huayra sees an increase in power whilst lowering emissions.

Mercedes A Class production outsourced

Mercedes is outsourcing some new A Class production as orders continue to flood in for Mercedes’ new compact car. Last week we had the news that Mercedes will be building new A Class compact SUV – the Mercedes GLA – at the Mercedes plant in Rastatt as production of the A Class kicked off. But despite the new A Class being built at both Rastatt and the Mercedes plant in Kecskemet, Hungary, Mercedes don’t have enough capacity for the volume of order flooding in for the new A Class – over 40,000 since it went on sale just over a month ago.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.