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GM lobbyist Ferguson named global head of Cadillac

General Motors has appointed its chief lobbyist to the newly created post of global Cadillac chief, a step aimed at transforming the American luxury brand into a strong worldwide player. Robert Ferguson, 53, who has been GM's vice president of global public policy, becomes vice president of global Cadillac. He reports directly to GM CEO Dan Akerson, the company said today.

News watch Jan 2011: today's auto industry news

Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hourFriday 28 January 2011• Mazda has signed a deal to supply Nissan with its 5/Premacy MPV from May 2011. Nissan will sell a 'cleary differentiated' version of the people carrier in Japan (Mazda) • VW has begun construction of a new engine plant in Silao, Mexico.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?