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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Mercedes to launch AMG branded baby SLS

AMG badged baby SLS coming Mercedes are to launch an AMG branded small sports car in 2012 based on a cut-down version of the Mercedes SLS. We’ve thought for some time it was almost certain that Mercedes would build a smaller version of the SLS to take on cars like the Porsche 911 and Audi R8. And back in October we got confirmation from AMG’s Christoph Jung that Mercedes and AMG are indeed working on a new, smaller SLS.

Jaguar Land Rover creates another 1100 jobs

Jaguar Land Rover (JLR) are creating a further 1,100 jobs in the Jaguar plant at Castle Bromwich to cope with anticipated demand. Last week we said we were expecting an announcement from Jaguar Land Rover about production at Castle Bromwich following a deal with Unions to secure new working practices. And this seems to be it.