1982 Ferrari Brochure: Rare on 2040-parts.com

Lotus not liquidating

When a storied car brand moves only 137 units in a year in the UK and 242 in the US, predictions of said marque's demise carry a certain amount of weight -- 137 is not exactly a number that makes an automaker too big to fail. When the manufacturer in question shows up on a government list of companies to be shut down, brand-enthusiast hearts get heavy; the early stages of mourning kick in. But when the company in question is Lotus, the enthusiast thinks to himself, “Eh, they've been in dire straits before.

Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

Auburn spring auction includes car collector panel

Visitors to the Auburn Spring Collector Car Auction will get a treat in May when Reggie Jackson, Major League Baseball Hall of Famer; Wayne Carini, host of HD Theater's Chasing Classic Cars, and concept-car expert Joe Bortz take part in a panel discussion about the world of the collector car. The panel discussion will take place at the Auction Park Arena in Auburn, Ind., on May 14 at 9 a.m. before the auction starts.