1982 Monte Carlo Grand Prix Nos Trunk Lid Gas Support 20327646 on 2040-parts.com

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Toyota ME.WE concept

Toyota and leading European industrial designer Jean-Marie Massaud have developed a new electric car concept, dubbed the ME.WE. Developed at Toyota's ED2, Massaud and Toyota wanted the ME.WE – named after personal wellbeing and that of others – to be adaptable to suit a range of lifestyles while being high quality. It also had to "propose an alternative synthesis based on personal choices about vehicle architecture, lower running costs and the way the vehicle will be used".

Automakers sign up to Apple 'Eyes Free' Siri button

Apple has announced that the leading carmakers have signed up for the addition of an ‘Eyes Free' button that will activate Siri for in-car Apple products. Siri – the innovative voice activation system developed for the 4S, Apple's latest iPhone – can be activated by pressing a steering wheel mounted button and allows the driver to access the same information available when not driving. Apple reported at its 2012 Worldwide Developer's Conference that Mercedes-Benz, BMW, Audi, Toyota, Land Rover, Jaguar, Chrysler and Honda have all signed up to offer Eyes Free within the next 12 months.