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Ford of Europe turnaround plan 'on track'

By Tim Pollard Motor Industry 25 June 2014 14:52 Ford of Europe will stem its huge 10-figure losses and return to profitability in 2015, president Stephen Odell vowed this week. Talking to CAR at the global launch of the Ford Edge in Cologne, Germany, Odell vowed that heavy losses would be reversed by the sweeping Ford of Europe turnaround plan whose fruits would be borne over the next 12 months. Ford lost $1.6 billion in Europe in 2013 - the third straight year of red ink flooding the region.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Stunning Volvo Concept ES Estate set for Geneva 2014 debut

Volvo has rolled out the third and final concept car showcasing its new exterior design language, and dare we suggest that the Swedish firm has saved the best until last? Yes, the Concept Coupe - first shown at the Frankfurt Motor Show - is the most beautiful, but there’s something about this new Concept ES Estate that really ticks our boxes. Volvo has somehow managed to combine a number of our favourite ingredients to create a winning recipe.