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Jaguar ‘How Alive Are You?’ Marketing campaign launches
Mon, 27 Feb 2012Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.
Seat Ibiza Ecomotive
Wed, 12 Sep 2007By Ben Barry Motor Shows 12 September 2007 07:28 Seat Ibiza Ecomotive: the lowdown Even the Spanish went green at Frankfurt. Using the Polo BlueMotion’s 1.4-litre TDi engine, longer gear ratios and Dunlop tyres that generate less friction, the Ibiza Ecomotive will deliver 74.3mpg and emit just 99g/km CO2, meaning it is tax exempt and, should Ken Livingstone’s recent proposals be approved, get into London’s Congestion Charge zone for free. Performance figures are yet to be announced, but expect 77bhp, 144lb ft torque, a 0-60mph time of around 12.8sec and a top speed of 109mph – figures in line with the Polo.
2012 Toyota Camry: Quieter, more upscale and easier on gasoline
Tue, 23 Aug 2011How best to describe the redesigned 2012 Toyota Camry? Here are the basics: The 2012 Camry has more horsepower yet gets better fuel economy; a repackaged interior is quieter, covered in expensive-looking materials and has more room for passengers, and it's all wrapped in restyled sheetmetal that won't make an enthusiast's heart flutter but won't offend the average car buyer, either. The new Camry--the brand's flagship that has been the top-selling car in the United States for the past nine years--is also a prime opportunity for Toyota to prove to car buyers that it has put the controversy over claims of unintended acceleration and recalls behind it.
