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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

EyesOn Design to honor Volkswagen design chief Walter de'Silva

The 24th-annual EyesOn Design car show will honor Volkswagen Group design chief Walter de'Silva with a Lifetime Design Achievement Award, the organizers said. De'Silva is responsible for designing the passenger cars for Audi, Bentley, Bugatti, Lamborghini and Volkswagen. He designed the 2008 Volkswagen Golf, the '10 Touareg and many others.

Infiniti at the Paris motor show 2008

By Ben Pulman Motor Shows 02 October 2008 09:35 Infiniti kicked off its Mondial de l'Automobile on the eve of the show by opening its Parisian dealership, the brand's first showroom in Western Europe. Sales started in Russia in 2006, but this was our first taste of how Nissan is going to scale Fortress Premium.  On the Avenue de Versailles, in an understated (and perhaps – whisper it – sterile bland) showroom and slap-bang next to a BMW dealer, executive vice president of Nissan Carlos Tavares outlined Infiniti’s ambitious expansion plans and confirmed new models for Europe. The range starts with the G37, which comes as a 3-series rival in saloon and coupe form, and our first drive of the latter confirmed it as a credible BMW rival.