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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Rolls-Royce expands Bespoke operation

Rolls-Royce has decided to expand its Bespoke operation due to increasing customer demand for bespoke items, a company trademark. The Bespoke operation team, based at Goodwood, West Sussex, consists of designers, engineers and project management staff and will be doubled by the end of this year, bringing the number of Bespoke experts to over 50. Already in 2011 Rolls-Royce has seen a growing demand for bespoke additions to their cars, leading to the need to recruit more staff in key areas to match growing customer demands.

UK Government to add electric cars to its fleet – but don’t think the PM will be driving a Tesla Model S

The Mitsubishi Outlander PHEV – the sort of car the Government will acquire The roll-out of electric cars has not been an exactly overwhelming success, with even the Government’s £5,000 bribe to get you to go electric failing to kick start electric car sales in a meaningful way. So the Lib Dem bit of the coalition has decided that the Government should lead by example and have declared that the Government Car Service – which supplies cars for ministers and ‘government’ use – will start to acquire electric cars from this Autumn and, as part of the £5 million scheme, the wider public sector will be involved with council, police and NHS fleets looking seriously at EVs. But this scheme is aimed at the sorts of government cars that do the daily grind; ferrying junior ministers, getting staff to meetings and making deliveries in commercial vehicles.