Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.

Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

Nissan Juke-R: First customer car ready for delivery

The first Nissan Juke-R #001 – Nissan’s Juke with the heart of a GT-R – is ready for delivery to its owner. It will have cost at least £400k. Now the very first Nissan Juk-R is ready to roll out to its owner – who will have paid at least £400,000 for the privilege of owning a Juke with the running gear from a GT-R – and built by Motorsports outfit RML, with advice from Nissan Technical Centre Europe.