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Big Bear Lake, California, United States

Big Bear Lake, California, United States

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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Mon, 27 Feb 2012

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

McLaren launches P1 'Designing by Air' online experience

Fri, 03 May 2013

McLaren has developed a new online experience, 'Designed by Air' to tell the story of the car's design and development. Designed by Air is the first of a two-part series and gives users the chance to hear in detail how the car was created, as the car appears from raw metallic and carbon elements and is crafted by airflow. The P1 is eventually formed inside a wind tunnel, designed to emphasize the car's aerodynamic qualities.

'Selfless' motorway victim hailed

Mon, 03 Feb 2014

THE FAMILY of a Good Samaritan who was killed after coming to the aid of another man on a motorway have describe him as "generous and selfless". Spencer Bell, 71, from Bushey, Hertfordshire, had stopped to assist a man who had fallen from the Bucknalls bridge over the M1 near junction 5 at about 10.45am yesterday when he was struck by a vehicle. Hertfordshire Police confirmed the man who fell from the bridge was Alan Trethewey, 67, from Watford.