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SRT introduces Anodized Carbon Viper GTS

SRT introduced a limited run of Anodized Carbon Special Edition packages for the 640-hp Viper GTS at the Los Angeles Auto Show on Wednesday. The metallic, matte-gray exterior is being used by Chrysler for the first time on this car. “We’ve been waiting for the right time to use this new color at the Chrysler Group, and, as the flagship for the SRT brand, the Viper is the perfect vehicle to showcase this combination of finishes and details to create such a unique look,” said Ralph Gilles, president and CEO of SRT.

Lamborghini Gallardo Spyder unveiled at LA Auto Show

By Ben Pulman Motor Shows 19 November 2008 23:00 This is the new Lamborghini Gallardo LP560-4 Spyder, unveiled today in Los Angeles as part of the company’s promise to reveal one new model at every major motor show. Suddenly that Ferrari Scuderia Spider 16M has a homegrown rival, and we're left wondering if the Scud is really so tempting after all… Spot on. And that means it mixes a mouth-watering prospect of a 5.2-litre V10, four-wheel drive and one of the best exhaust notes around – now aided by the removal of the roof.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.