1999-2000 Mercury Cougar Anti Theft Locking Alarm Control Unit Module on 2040-parts.com

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Ferrari 599XX Evoluzione: The evolution of the 599XX

Ferrari 599XX Evoluzione Ferrari has had a play with the track-only 599xx, added more power and improved aerodynamics and created the ultimate 599 – the Ferrari 599XX Evoluzione. There are road Ferraris and there are track Ferraris. And the Ferrari 599XX carries on the tradition of hard-core track-only cars for wealthy clients (like the FXX) where ultimate performance is achieved by ignoring homologation rules for any race.

Enjoy the Show: Download Detroit 2009 tour now

It's not too late to visit the Detroit auto show, which runs through Sunday, Jan. 25. If you're going in person, don't forget to download the AutoWeek editors' audio tour of the show for your mobile device.