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Garretson, South Dakota, US
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Volkswagen & Suzuki – it’s handbags at dawn
Mon, 12 Sep 2011Volkswagen Suzuki Partnership - things aren't exactly rosy Back in 2009 Volkswagen invested a rather large chunk of change (around €2 billion) in Suzuki in exchange for a 20% stake in the Japanese car maker, and there were big hopes for advantages for both parties. Volkswagen were looking for a quick-fix route to the burgeoning car market in India, where Suzuki were doing very well, with sales in India last year of 1.13 million cars – almost half its production – in comparison to VW’s paltry sales of just 53,000. In return, Suzuki were expecting to get a quick route to cutting-edge hybrid and electric tech for their range, and access to VW’s engines.
Fiat 500L: Now it’s the ‘Fatherhood’ video
Fri, 15 Mar 2013Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.
Campaign To Encourage Switch To Low Emissions Motoring Launched
Fri, 31 Jan 2014IN A bid to boost consumer awareness of the increasing numbers of low emissions vehicles entering the market, Deputy Prime Minister Nick Clegg MP has helped to launch a new promotional campaign. Backed by some of the automotive world's biggest players - BMW, Nissan, Renault, Toyota and Vauxhall – the 12-month long ‘Go Ultra Low' campaign will prompt car buyers to consider the benefits of pure electric, plug-in hybrid and extended-range vehicles with information about their low running costs, ease of charging and impressive range. Consumers will be directed to new website, (www.GoUltraLow.com) offering information about owning and running such vehicles, the makes and models available and the locations of the thousands of publicly available electricity charging points.