Pininfarina exhibit opens at the Museo dell’Automobile di Torino

The National Automobile Museum of Turin, Italy, has reopened its doors to welcome a bevy of Pininfarina models from past and present into its midst. The display takes on some of the milestone models of Pininfarina design and sees a wide selection of cars take up residence amidst the 200 others already on display at the recently renovated museum. Of the more desirable models being shown is a 1947 Cisitalia 202, the two seater berlinetta that has been described as 'moving sculpture' by Arthur Drexler, the highly influential curator and director at the Museum of Modern Art in New York.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Land Rover Defender 90 XS by Chelsea Truck

The Land Rover Defender 90 XS by the Chelsea Truck Company (owned by Kahn Design) is a nice titivation of Land Rover’s iconic off-roader. Kahn Design turn their hand to modifying Land Rovers for the residents of Cheshire, Surrey and Essex – the most recent being the Evoque RS250 Vesuvius Copper – but, under the guise of off-shoot Chelsea Truck Company, Kahn has given the Land Rover defender a bit of a makeover too. Under the bonnet is the familiar 2.2 litre diesel with its adequate 120bhp and 265lb/ft of torque that comes in completely bog-standard setup, but cosmetically Kahn has given the Defender 90 XS some of the frills the regular Defender is missing.