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Extreme sports safety kit to inspire Volvo technologies

SWEDISH car maker Volvo is aiming to develop new safety technologies based on processes used to make extreme sports safety gear. The firm has announced a partnership with POC, another Swedish company, which designs lightweight, strong and high-tech safety equipment for climbers, snowboarders, mountain bikers and other extreme sports fanatics. The initial focus will be on the relationship between cars and cyclists, with the specific aim of developing a one-way method of communicating that the driver has seen the cyclist.

One Lap of the Web: Motorcycles in revolt

-- Danny Lyon photographed the Chicago Outlaws at the height of the counterculture: Following the gang on his Triumph, Lyon published his candid, brutal shots in 1968 with the title "The Bikeriders." Vice explains why Lyon's book mattered: He rode with them, documented their personal conversations and ultimately glorified the gang and their "existential struggle to be free." The book is due for re-release by the Aperture Foundation. -- Kim Boyle built this gorgeous custom 1978 BMW R100/7 on a shoestring budget, proving that you can't put a price on talent and taste. The as-yet-unnamed bike wears an old-school BMW roundel and some lovely details, including a headlight screen, a seat from a Ducati Monster and a custom 2-into-1 exhaust welded from 32 pieces of tubing.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.