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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Dodge will get first Fiat-based car in late 2011

The Dodge brand will receive the first Chrysler Group product based on Fiat's Compact Wide architecture, Fiat S.p.A. and Chrysler Group CEO Sergio Marchionne said Thursday. The Fiat-based sedan will broaden Dodge's offerings in the crucial compact segment.

2011 / 2012 Saab 9-5 SportCombi spied undisguised

Saab 9-5 SportCombi spotted near Trollhattan From a flurry of activity when Spyker finally got hold of Saab from GM nearly a year ago, news from Trollhattan has not been exactly flowing out in an endless stream. And good news hasn’t really been the keynote for the first year of Spyker’s ownership of Sweden’s second favourite car maker. The new Saab 9-5 – although well received in terms of design and equipment – was a bit of a let-down in terms of dynamics and comfort.