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Ford Focus Electric debut

2012 Ford Focus Electric - debuted at CES Las Vegas We expected Ford to debut the electric version of the new Focus at the Detroit Motor Show next week until they did the whole ‘Electric Focus Tease‘ thing last week. Just like Audi with their latest e-Tron Spyder, Ford has chosen to take the wraps off at the CES in Las Vegas. Which is probably as clear an indication as you need that the car’s place in the marketplace is becoming blurred with the push towards electric cars.

Toyota outlines quality reforms; chief bows out of U.S. hearings

Conceding that breakneck expansion led to Toyota Motor Corp.'s current recall crisis, president Akio Toyoda outlined reforms meant to get quality back on track, including more active use of the car's so-called black box crash data recorder. Toyoda, grandson of the carmaker's founder, also indicated he won't sit before Congressional hearings into the quality lapses that have triggered recalls of more than 8.5 million vehicles since last fall. Yoshimi Inaba, the head of Toyota's U.S.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.