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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

New Nissan Altima guns for bigger slice of midsize-sedan segment

Nissan North America has launched production in Tennessee of the redesigned 2013 Altima sedan that it hopes will challenge the family-sedan supremacy of the Toyota Camry. "We didn't put all of the investment into this product and put in all the features with an expectation to be No. 2," said Bill Krueger, vice chairman of Nissan Americas, after the first 2013 model rolled off the line in Smyrna, Tenn., on May 15.

Rolls Royce Wraith Tease continues

The Rolls Royce Wraith – coupe sibling to the RR Ghost – continues its tease reveal ahead of a debut at the 2013 Geneva Motor Show. A few days after the news that the new Ghost Coupe would be the Wraith, Rolls Royce started to tease their new sporty coupe with a teaser photo showing the profile of the Wraith – suitably shadowy, of course – and illustrating that this new Rolls Royce will be the most sporty RR we’ve ever seen. When we got the last tease photo of the Wraith in from Rolls Royce, we did warn you to expect an ongoing drip feed of teases and photos before the Wraith arrived at next month’s Geneva Motor Show, so you won’t be surprised to discover we have a new tease in our inbox this morning.