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Ferrari online auction to benefit victims of Italian earthquakes

The series of earthquakes that struck northern Italy this month did much more than temporarily halt supercar production. It resulted in the deaths of at least 24 people and caused hundreds of millions of dollars in property damage. Ferrari, whose hometown of Maranello is situated in the quake-stricken region, will conduct an online auction and contribute proceeds to the families of earthquake victims.

Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

Happy Fathers Day! Dads, kids and cars

Get them on the go as soon as you can; get them enthusiastic; but leave time for a cuddle. Today is Fathers Day. A day when the brood tell Dad how wonderful he is.