Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

Apparently, the 2012 Honda Civic will be quiet & refined

2012 Honda Civic - it's quiet As we said on the last story we ran about the 2012 Honda Civic, Honda are taking its launch very seriously, And they’re doing the normal new car tease too, but in a very Honda way. Instead of being lazy and just divvying up a new arty photo of the new Civic once a week for a month, Honda are going the Jaguar XJ school of car teases (just in smaller numbers). Which means proper detail with each tease and some proper thought in the presentation.

Skoda Octavia vRS (2013) first official pictures

The Skoda Octavia vRS is back, faster and yet more fuel-efficient than ever. Available in booted hatchback or estate 'Combi' bodystyles, the hot Octavia has sports suspension, an electronic locking differential and as before, a choice of petrol or diesel engines. They're more powerful this time round though...