2004 05 06 07 2008 Jaguar Xj8 Vanden Plas Driver Air Bag 2r8354043b13af0amb on 2040-parts.com

Bugatti Veyron L’Or Blanc (2011) first official pictures

Another week, another special edition Veyron – and this one’s made from porcelain. Sort of. Bugatti has announced a partnership with Königliche Porzellan-Manufatur of Berlin, a German porcelain specialist whose ceramic trim adorns much of the new Bugatti Veyron L’Or Blanc.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

BMW 640d xDrive – another 4WD BMW NOT coming to the UK

The BMW 640d xDrive - NOT coming to the UK BMW has added the BMW 640d xDrive to the 6 Series range – in coupe and convertible – with a 313bhp diesel and 4WD. But it won’t hit the UK. BMW broke the taboo of a diesel engine in a range-topping coupe in the last generation 6 Series, and takes that a step further in the new 6 Series by adding 4Wd to create the BMW 640d xDrive, which will be available as both a coupe and convertible.