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2012 Paris Motor Show | Mondial de l’Automobile 2012 à Paris: Preview

September 29th 2012 sees the start of the Paris Motor Show – one of the biggest auto shows in the world. We’ll have all the news and reveals here on Cars UK. The Paris Motor Show -  Mondial de l’Automobile 2012 à Paris – is one of the most important shows on the auto calendar, and the 2012 show promises to be a cracker.

'Porsche by Design: Relentlessly Pursuing Perfect’ short film released [w/Video]

‘Porsche by Design: Relentlessly Pursuing Perfect' is the latest in a series of historical videos released by the North Carolina Museum of Art ahead of its upcoming exhibition, ‘Porsche by Design: Seducing Speed'. The latest episode walks viewers through the carmaker's history and evolution and features former Porsche director of design Harma Lagaaij – credited with the design of the 924 and also BMW's Z1 – along with a number of automotive critics and historians along with Speaking of the part he played in the evolution of Porsche, he says "I was never afraid of changing this icon. On the contrary, I was convinced with my design team to never stand still, never be complacent about it being good enough, it being popular and famous and there's no need to change it.

Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.