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Ghosts of Browns Lane: a reader visits Jag's museum

CAR reader Eoin Doyle takes a trip down memory lane when he visits Brown Lane. And he unearths a worrying threat to Jaguar's inhouse museum... You can tell a good deal about the commercial state of a car company by visiting its museum.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Range Rover Evoque five-door is confirmed

The three-door Range Rover Evoque won't stand alone in showrooms. Land Rover on Thursday confirmed that there is a five-door Evoque for those who need a little more utility from their SUV. The five-door Evoque is expected to debut at the Los Angeles auto show in November.