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New Jaguar XE gets a Stella McCartney makeover for Paris Fashion week

Stella McCartney with the Superhero Jaguar XE Jaguar’s big hope for breaking in to the compact premium sector – the Jaguar XE – and taking on the might of the German premium brands will debut in public at next month’s Paris Motor Show. But actually, it’ll get a bit of an airing before that. As part of Jaguar’s #FeelXE publicity campaign, they’ve enlisted the help of fashion designer Stella McCartney to get the new XE out and about in Paris before the Motor Show debut.

Car Design China Award winner benefits from Umeå placement

One of this year's Car Design China Award winners won the prize of a visit to Sweden's Umeå Institute of Design to mix with and work alongside other young aspiring designers and learn new skills using some of the latest technology available. Tsinghua University's Yulian Wu, who won the award for Best Luxury Concept along with partner Liu Kefeng at this year's awards, was welcomed to the school when he arrived on 25 September with the traditional welcome party for all new students. Umeå's program director for Transportation Design Demian Horst's first impression of Wu was a positive one.

Audi A5 ‘Suicide’ Advert – Fake

The Audi A5 Suicide Avert has been dubbed a fake by Audi of America Doing the ‘Viral’ rounds over the last few days on the interweb has been a video for the Audi A5 ‘Clean Diesel’ which really didn’t seem to fit in to the non-contentious Audi mainstream ethos we are used to seeing. A carefully crafted image can easily be decimated by one careless word or deed (Gerald Ronson springs to mind) and, amusing though some of us with a sicker sense of humour found the A5 ad, we couldn’t see how Audi would sanction it – even just for online use. The advert features a man driving an Audi A5 in to a deserted car park.