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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

GM to test offering insurance for 1 year to buyers in Northwest

General Motors--testing a new sales promotion--is offering Oregonians and Washingtonians a new incentive to buy or lease a GM vehicle. Any driver from the two states who buys or leases a new vehicle through Sept. 6 and titles the vehicle in either state will receive a free one-year automobile insurance policy from MetLife Auto & Home.

Self-driving Tesla could hit roads within three years

Electric car manufacturer Tesla has said that self-driving cars could be a reality within the next three years, with the firm targeting a computer-guided version of its Model S saloon. Tesla chief executive officer Elon Musk said in an interview with the Financial Times that the autonomous driving technology would act like “an autopilot” that could be switched on and off like an aeroplane’s guidance system. On Bing: see pictures of autonomous cars Find out how much a used Tesla costs on Auto Trader However, while Musk claimed that 90% of distances driven today would be able to be completed autonomously in three years’ time, he also admitted that fully self-driving vehicles may be a “bridge too far” in the near future.