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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Watch the Nissan IDx concepts invade Southern California

Nissan cut together a video of its IDx concepts taking on Southern California. The flashy pair hit Abbot Kinney Boulevard, Cars and Coffee in Irvine and the Petersen Automotive Museum during the Super Bowl weekend tour. Nissan was even able to squeeze a little one-on-one time with us.

Toyota tests chips that improve hybrid efficiency by 10 percent

Toyota announced on Tuesday that it has developed a new semiconductor, claiming it can boost fuel efficiency in hybrid cars by an impressive 10 percent. The semiconductors manage the flow of electricity through the power-control unit that connects the battery to an electric or hybrid car's motor and generator. The newly developed semiconductors are said to consume only a tenth of the energy of today's chips, while allowing the power-control unit to be 80 percent smaller.