2004 Ford Focus C-max Left Front Fog Light 3m5115k202aa- on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Honda Open Study Model (OSM): more details

By Tim Pollard Motor Industry 26 August 2008 11:49 CAR Magazine has been given special access to the Honda Open Study Model (or OSM for short), in the wake of the British International Motor Show where it made its world debut. But what the hell is the OSM all about? Honda plays a game of cat and mouse with reporter Ben Barry, who turns detective after being stonewalled whenever he asks a difficult question.

College Exhibition: Coventry University Degree Show 2007

Undergraduate students from Coventry University's Transportation Design program had their initial show in the end of May this year, but the range of projects was so vast that a selection of work from the annual degree show was then chosen and displayed in Coventry Transport Museum on June 15. Car Design News was there to see what had been selected. Inspired by the Alfa BT4B with which Niki Lauda won the Swedish Formula One Grand Prix in 1978, Stephan Everwin created a modern interpretation of the 'Fan Car'.  Its rakish lines all culminate in a smooth aerodynamic shape that incorporates a huge fan between the rear wheels creating a massive vacuum under the car providing downforce at high speed.