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Mercedes-Benz backs Smart with ads, deals
Tue, 12 Jul 2011Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.
Lada launches new design competition
Wed, 18 Sep 2013Lada and Russian social network community VKontakte have announced a competition calling for amateur designers to express their visions for future Lada models. Designs can be submitted as hand-drawn sketches or created using computer programs, and there's no limit on style, class or models. The only condition is the design has to have the brand's logo on the grille.
Warning over congestion charge scam
Thu, 16 Jan 2014DRIVERS in London are being warned to look out for unofficial Congestion Charge websites that charge as much as a £6 premium to pay the congestion fee to drive into central London. Following an Advertising Standards Agency (ASA) ruling, the ASA upheld three complaints relating to the paylondoncongestion.co.uk. The ruling said this site was "likely to lead consumers to believe that the web page was an official method of paying the London congestion charge and was affiliated with Transport for London (TfL)." TfL says the case relates to just one of a number of websites that offer to pay the Congestion Charge on behalf of drivers, but these sites are not official payment channels and can charge up to £6 for the service.
