2006 2007 Suzuki Gsxr 600 750 Right Kill Switch on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Lamborghini Jota spotted

The Lamborghini Jota snapped on the Autobahn The last news we had on the Lamborghini Jota - Lambo’s replacement for the now quite ancient Murcielago – was a pointless tease for the Jota sent to us in July by Lamborghini with a photo of a Lamborghini bonnet in half shadow replete with Lamborghini badge. Oh, and the highly original strapline: Coming Soon… Which we knew. We’ve been reporting on the Jota for quite some time (and on the halo Lamborghini we expect it to spawn – the Lamborghini Urus) so there are likely no huge surprises – except just how it’s going to look.

Them's the Breaks: Mercedes concept name razes I browse

Yes, yes, we know. The Mercedes-Benz use of the term “Shooting Break” as the name for its latest concept vehicle is, well, it's just so wrong. The traditional, and most people would say correct, spelling is “shooting brake.” As AW's copy chief, I take this sort of thing very much to heart and felt moved to respond to the yowling of readers on our Web site.