VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Saab's new 9-3 (2007): first official pictures

By Ben Whitworth First Official Pictures 15 May 2007 11:47 Is this really an all-new Saab 9-3? It’s as new as new Saab 9-3s get, until the real new 9-3 arrives in 2010. The Swedish company has once more given its ageing 9-3 a new lease of life with this heavily revised new version – topped of by a rapid 300bhp twin-turbo performance version.

Volkswagen debuts tuned Jettas for SEMA

It's easy to get the impression that SEMA is all about unattainable and outlandish show cars, ones that will never see the street, but in reality there is plenty of iron (or carbon fiber really) from all sides of all ponds that we could see people driving on the street. And just to reinforce that point, Volkswagen has brought a couple of tuned Jettas to SEMA that could almost pass for stock cars. This being SEMA, all that really means is that you're not looking hard enough -- the subtle cars you see are probably sleepers.