2006 Polaris Sportsman 500 Atv Frame Chassis on 2040-parts.com

Mazda 3, Mazda 6 get customized for the SEMA Show

We like the look of Mazda's current lineup, from the basic 2 to the sleek 6. Kodo design language has a lot to do with it -- Mazda North American Operations design director Derek Jenkins says that, thanks that Kodo styling, "the Zoom-Zoom genetic code is further being embraced, not buried, through increasingly expressive vehicle design." (Ugh.-ED) We didn't know genetics had anything to do with it, but hey -- tough to argue with the results. Perhaps Kodo's effectiveness is why Mazda's SEMA show concepts are fairly...restrained compared to what other automakers are bringing to Las Vegas.

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Could the McLaren P13 get a Honda engine?

The McLaren P13 is due to arrive in 2015 and we’re expecting it to get a de-tuned version of the 3.8 litre V8 already found in the 12C (pictured above) and P1, and be priced to take on the almost empty sector (in terms of price) the Porsche 911 Turbo occupies - somewhere around £125k. It’s a sensible plan to fill a potentially lucrative sector of the supercar market with a mid-engined, rear wheel drive ‘baby’ supercar with performance of around 3.8 seconds to 60mph and stunning handling. It should give the 911 Turbo a run for its money.