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AutoWeek Design Forum: Audi studies details

Some say the devil is in the details, but the details are where Audi sets itself apart from the luxury field. Achim Badstuebner, Audi's head of exterior design, says the maker of sports and luxury cars is always focusing on small things--such as door handles, the C-pillars and its familiar five-spoke wheels--for design demeanor. "It should have the same power as that Audi DNA," he said on Thursday at the AutoWeek Design Forum.

Ford Fiesta (2011) US Spec leaks

Pitures of what appears to be the 2011 US Spec Fiesta have leaked ahead of launch Ford have played a long game with the introduction to the US market of Europe’s favourite small car – the Ford Fiesta. They’ve run a very savvy social media campaign and had a whole heap of Fiestas running round the US in the hands of bloggers and other social media types – The Fiesta Movement – to get coverage for the Fiesta ahead of its launch at the LA Auto Show this week. But it looks like Ford in Canada have jumped the gun this afternoon and let loose pictures of the US spec Fiesta before its official reveal.

Ford collaborates with DIY workshop for Detroit location

Detroit inventors will soon have access to the ultimate do-it-yourself workshop. Having joined forces with Ford, TechShop is scheduled to launch one of its open-access facilities in the Motor City this winter. The facility will provide artists and inventors with machinery they might not otherwise have access to, like sheetmetal equipment, CNC plasma cutters and three-dimensional printers.