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VW launches 'Think Blue' campaign to pitch green initiatives
Mon, 23 May 2011Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.
Alcraft Motor Company crowns competition winners
Wed, 05 Feb 2014If you’re looking at that picture above and thinking, “that looks like a smart Range Rover Evoque,” don’t worry – you’re not seeing things. It is indeed a ‘re-imagined’, restyled version of Land Rover’s luxury compact SUV, by Alcraft Motor Company competition winner Jed Sheahan. On Bing: see pictures of Alcraft Motor Company cars Find out how much a used Range Rover costs on Auto Trader Alcraft is a new British brand performing bespoke re-engineering and design projects on famous vehicles from Blighty.
Mazda 6 launched at 2012 Moscow motor show
Tue, 28 Aug 2012Mazda has unveiled its new 6 saloon at the 2012 Moscow motor show – a nod to the significance of the Eastern European markets for the Japanese car maker. This third-generation Mazda 6 will be the second model in Mazda’s line-up to feature both its suite of innovative SkyActiv drivetrain and chassis technologies and the company’s ‘Kodo – Soul of Motion’ design language. That’s a clunky design title, but the new 6 is anything but - it’s a handsome looking car in our eyes, and takes its riffs from the Mazda Takeri concept first seen at the 2011 Tokyo motor show.
